The people who built your strategy are the ones running it. Our leadership team brings decades of holding company and performance media experience to every client engagement – accountable to your growth, not billable hours.
Kate O’Brien
Founder and Chief Executive Officer
Kate O'Brien founded Powers of Reasoning to address a gap in the media industry: traditional agencies prioritize driving savings or Return On Investment. With Powers, we offer a unique business model that guarantees clients savings through a laser-focused strategy, ultimately driving Return on Ad Spend.
Kate's experience includes leading a Performance Media agency with a 200-person team to unprecedented success: achieving a revenue growth of over 30% through securing clients such as DraftKings, Rao’s, and Virgin Voyages.
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Jenna Borucki (Colgrove)
Chief Financial Officer
Jenna Borucki, a financial strategist, brings to Powers a wealth of expertise in optimizing financial operations to drive business growth.
As the CFO, Jenna shapes Powers' financial strategies and ensures fiscal responsibility. Jenna's expertise lies in creating cost-efficient models for our clients, optimizing resources to maximize value and drive sustainable growth.
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Brian Sypniewski
Managing Director, Performance Strategy
Brian Sypniewski is a seasoned media professional with a lifelong focus on delivering strategic value to clients. With extensive expertise in data analytics, omnichannel performance, investment strategies, and client management, Brian has consistently achieved impactful results for clients such as Clorox, and United Healthcare. His career spans Fortune 500 companies, where he has been instrumental in driving revenue growth through innovative performance media strategies.
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Gretchen Sword
VP of Marketing
Gretchen brings a lifelong passion for the media business to Powers. She has spent her career spanning publishers, platforms, large holding companies, and innovative startups, always with a focus on capturing users' attention. As a voracious media consumer, she thrives on the business, cultural, and psychological challenges presented in advertising.
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