Meet Our Performance
Powerhouse Team
Experts Driving Media Excellence
Meet Our Performance
Powerhouse Team
Experts Driving Media Excellence
Meet Our Performance
Powerhouse Team
Experts Driving Media Excellence
Meet Our Performance
Powerhouse Team
Experts Driving Media Excellence
Kate O’Brien
Founder and Chief Executive Officer
Kate O'Brien founded Powers of Reasoning to address a gap in the media industry: traditional agencies prioritize driving savings or Return On Investment. With Powers, we offer a unique business model that guarantees clients savings through a laser-focused strategy, ultimately driving Return on Ad Spend.
Kate's experience includes leading a Performance Media agency with a 200-person team to unprecedented success: achieving a revenue growth of over 30% through securing clients such as DraftKings, Rao’s, and Virgin Voyages.
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Jenna Borucki (Colgrove)
Chief Financial Officer
Jenna Borucki, a financial strategist, brings to Powers a wealth of expertise in optimizing financial operations to drive business growth.
As the CFO, Jenna shapes Powers' financial strategies and ensures fiscal responsibility. Jenna's expertise lies in creating cost-efficient models for our clients, optimizing resources to maximize value and drive sustainable growth.
Learn More
Kate O’Brien
Founder and Chief Executive Officer
Kate O'Brien founded Powers of Reasoning to address a gap in the media industry: traditional agencies prioritize driving savings or Return On Investment. With Powers, we offer a unique business model that guarantees clients savings through a laser-focused strategy, ultimately driving Return on Ad Spend.
Kate's experience includes leading a Performance Media agency with a 200-person team to unprecedented success: achieving a revenue growth of over 30% through securing clients such as DraftKings, Rao’s, and Virgin Voyages.
Learn More
Jenna Borucki (Colgrove)
Chief Financial Officer
Jenna Borucki, a financial strategist, brings to Powers a wealth of expertise in optimizing financial operations to drive business growth.
As the CFO, Jenna shapes Powers' financial strategies and ensures fiscal responsibility. Jenna's expertise lies in creating cost-efficient models for our clients, optimizing resources to maximize value and drive sustainable growth.
Learn More
Kate O’Brien
Founder and Chief Executive Officer
Kate O'Brien founded Powers of Reasoning to address a gap in the media industry: traditional agencies prioritize driving savings or Return On Investment. With Powers, we offer a unique business model that guarantees clients savings through a laser-focused strategy, ultimately driving Return on Ad Spend.
Kate's experience includes leading a Performance Media agency with a 200-person team to unprecedented success: achieving a revenue growth of over 30% through securing clients such as DraftKings, Rao’s, and Virgin Voyages.
Learn More
Jenna Borucki (Colgrove)
Chief Financial Officer
Jenna Borucki, a financial strategist, brings to Powers a wealth of expertise in optimizing financial operations to drive business growth.
As the CFO, Jenna shapes Powers' financial strategies and ensures fiscal responsibility. Jenna's expertise lies in creating cost-efficient models for our clients, optimizing resources to maximize value and drive sustainable growth.
Learn More
Kate O’Brien
Founder and Chief Executive Officer
Kate O'Brien founded Powers of Reasoning to address a gap in the media industry: traditional agencies prioritize driving savings or Return On Investment. With Powers, we offer a unique business model that guarantees clients savings through a laser-focused strategy, ultimately driving Return on Ad Spend.
Kate's experience includes leading a Performance Media agency with a 200-person team to unprecedented success: achieving a revenue growth of over 30% through securing clients such as DraftKings, Rao’s, and Virgin Voyages.
Learn More
Jenna Borucki (Colgrove)
Chief Financial Officer
Jenna Borucki, a financial strategist, brings to Powers a wealth of expertise in optimizing financial operations to drive business growth.
As the CFO, Jenna shapes Powers' financial strategies and ensures fiscal responsibility. Jenna's expertise lies in creating cost-efficient models for our clients, optimizing resources to maximize value and drive sustainable growth.
Learn More
Brian Sypniewski
Managing Director, Performance Strategy
Brian Sypniewski is a seasoned media professional with a lifelong focus on delivering strategic value to clients. With extensive expertise in data analytics, omnichannel performance, investment strategies, and client management, Brian has consistently achieved impactful results for clients such as Clorox, and United Healthcare. His career spans Fortune 500 companies, where he has been instrumental in driving revenue growth through innovative performance media strategies.
Learn More
Gretchen Sword
VP of Marketing
Gretchen brings a lifelong passion for the media business to Powers. She has spent her career spanning publishers, platforms, large holding companies, and innovative startups, always with a focus on capturing users' attention. As a voracious media consumer, she thrives on the business, cultural, and psychological challenges presented in advertising.
Learn More
Brian Sypniewski
Managing Director, Performance Strategy
Brian Sypniewski is a seasoned media professional with a lifelong focus on delivering strategic value to clients. With extensive expertise in data analytics, omnichannel performance, investment strategies, and client management, Brian has consistently achieved impactful results for clients such as Clorox, and United Healthcare. His career spans Fortune 500 companies, where he has been instrumental in driving revenue growth through innovative performance media strategies.
Learn More
Gretchen Sword
VP of Marketing
Gretchen brings a lifelong passion for the media business to Powers. She has spent her career spanning publishers, platforms, large holding companies, and innovative startups, always with a focus on capturing users' attention. As a voracious media consumer, she thrives on the business, cultural, and psychological challenges presented in advertising.
Learn More
Brian Sypniewski
Managing Director, Performance Strategy
Brian Sypniewski is a seasoned media professional with a lifelong focus on delivering strategic value to clients. With extensive expertise in data analytics, omnichannel performance, investment strategies, and client management, Brian has consistently achieved impactful results for clients such as Clorox, and United Healthcare. His career spans Fortune 500 companies, where he has been instrumental in driving revenue growth through innovative performance media strategies.
Learn More
Gretchen Sword
VP of Marketing
Gretchen brings a lifelong passion for the media business to Powers. She has spent her career spanning publishers, platforms, large holding companies, and innovative startups, always with a focus on capturing users' attention. As a voracious media consumer, she thrives on the business, cultural, and psychological challenges presented in advertising.
Learn More
Brian Sypniewski
Managing Director, Performance Strategy
Brian Sypniewski is a seasoned media professional with a lifelong focus on delivering strategic value to clients. With extensive expertise in data analytics, omnichannel performance, investment strategies, and client management, Brian has consistently achieved impactful results for clients such as Clorox, and United Healthcare. His career spans Fortune 500 companies, where he has been instrumental in driving revenue growth through innovative performance media strategies.
Learn More
Gretchen Sword
VP of Marketing
Gretchen brings a lifelong passion for the media business to Powers. She has spent her career spanning publishers, platforms, large holding companies, and innovative startups, always with a focus on capturing users' attention. As a voracious media consumer, she thrives on the business, cultural, and psychological challenges presented in advertising.
Learn More
Ready to supercharge your media?
Ready to supercharge your media?
Our 30-minute session will cover:
Our 30-minute session will cover:
Our 30-minute session will cover:
Your current media challenges and goals
Your current media challenges and goals
An overview of our approach and successes
An overview of our approach and successes
A no-pressure plan recommendation
A no-pressure plan recommendation
